Conduit Cohort: Sales Machine Cohort

A small group, cohort focused on creating a clear, documented customer journey designed for your dream clients.

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Build a Sales Machine

In this guided, small group experience, you will design an end-to-end business development process from first customer awareness to turning clients into raving fans. Participants will leave with a complete Sales Machine Playbook, ready to implement with their team.

Ideal Participants: Owners, sales representatives, or marketing managers who want to create a repeatable, team-aligned, and client-centered business development process.

Program Structure: Five, 3-hour group working sessions + optional office hours. Gain templates, peer feedback, and between-session assignments.

Sessions Outline

  • Gain clarity about exactly who your ideal clients are and what matters most to them. Learn how to align messaging, offers, and service approaches accordingly.

  • It’s where your Sales Machine starts to take shape, tying together strategy, marketing, sales, and operations. You’ll walk away seeing your business through your customer’s eyes and with a plan to consistently lead them from prospect to promoter.

  • Learn how to measure everything you’ve created. We’ll map your lead tracking system, outline follow-up workflows, and look at what reporting and automation you actually need (and what you don’t).

  • Explore how to ask for referrals and reviews, and relationship nurturing across your customer journey. Identify ways to keep your brand top-of-mind and build advocates who champion your business.

  • Bring it all together into a clear, usable, team-ready Sales Machine Playbook. This master document shows anyone in your business how it generates and closes leads with clear messaging, roles and measurements.

Cohort Details:

Next cohort will begin January of 2026

Facilitators:

Kelly Dolan, Entrepreneur & Co-Founder of Conduit
Kelly is building a learning community for leaders of skilled trades businesses who are committed to creating legacy companies. With a 30-year career in business development and 15 years as an entrepreneur—culminating in a successful ESOP exit—she brings practical, hard-earned lessons about what it takes to build a sales engine that drives sustainable growth. She shares candid insights from her experience with the systems, discipline, and customer experience strategies that helped transform sales performance along the way.

Adam Sonnett, Strategic Operator
Adam helps trades and service-based businesses create clear, repeatable systems that improve sales, communication, and delivery. He works directly with owners and operators to fix messy handoffs, clarify roles, and build processes that teams actually use. Adam blends design thinking with real-world operational experience to help growing businesses run smoother, serve clients better, and scale without burning out.

FAQs

  • Market Rate: $3,000

    Member Rate: $2,500

  • The sessions will include a specific topic with the sessions building upon each other. For this reason, if you can’t commit to attending each session please apply once your schedule allows. Pre-work should be expected for each meeting.  Completing the pre-work will be important to making the most out of each session topic.  

  • Sessions will take place on Fridays from 8:30am to 11:30am. This is an in-person cohort held in Cincinnati, OH. Official location and launch date will be announced soon.

  • This cohort is designed for your sales and marketing team. The fee for the course includes anyone you’d like to bring from your team that will contribute to your Sales Playbook.